A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. The following just a few answer why you need to protect your brand:
Trademark registration of your mark gives everyone constructive notice of one’s ownership. In my view, this is among the of, if not the most compelling reason for registering your mark. With notice, a 3rd party doing a browse an identical or similar mark as yours will realize that you already own the mark, and is therefore put on notice that its use of an equivalent or similar mark to yours may result in trademark infringement. The third party is put on notice to look for a new and different mark. With such notice, registering your mark prevents a prospective conflict in the future.
Social media is a fundamental resource for most businesses. Customers search for brand names on several social media sites including Facebook, Twitter, and Pinterest. Each advertising venue has policies there to stop improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social sites for financial gain, for example, is not uncommon. Such improper practices can end up with the venue suspending the wrongdoer’s social sites account. See the venue’s policies for information and facts. However, I have discovered that this complain the social media site for these wrongdoing and claim that another is your brand without permission, the sites administrator responds with a request of proof of ownership within the subject designer. A trademark registration gives compelling proof of brand wardrobe.
Registering your mark shows a persistence for your logo and shows consumers that perseverance. The goodwill that can be developed through such commitment is invaluable to an enterprise.
Cybersquatters register domain names that are exactly the same or in order to other parties’ trademarks or known brands with truly the only purpose of selling them (to the rightful owner) as a high value. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner court action and collect damages from individuals who register a site name the actual identical or similar for your own trademark renewal service in India.
Trademark registration can last as long as you continue making use of the mark in commerce. Or even some firms that have registered trademarks which can be over century old.
Trademark registration may end for all businesses. However, there are lots compelling benefits of protecting your brand just you protect any other business asset. A trademark is your business’ brand, its identifier. Protect it with trademark registration.